Maybe some people just don’t find value in writing.
Or maybe not.
Matthew Ford is not a writerly type. Founder and Executive Producer of an experiential marketing agency, he always had plenty to keep him busy with work and never felt the need to process through writing. But like many entrepreneurs, he felt locked in the exhaustion of a 80-hour work week and weighed down by the relentless pressure of leading a growing business.
Then COVID hit, and he lost over a million dollars in business overnight. So he turned to the tool he hadn’t really given a fair chance. And what came of it turned his life in a whole new direction.